Pelican Products based in Torrance, CA announced the release of the VAULT by Pelican on July 2nd, 2018. Not only has Pelican addressed a serious void in the marketplace, but they have challenged themselves to push past barriers with ingenuity and forward thinking. In most instances, price is the main reason consumers choose an off-brand case over a Pelican. Overtime this created a void between consumers looking for the durability of a Pelican but at a more affordable price. VAULT by Pelican aims to fill this void, expand the Pelican consumer base and ultimately increase consumer loyalty.
“The VAULT by Pelican collection offers the best features and protection of any cases in their class for avid outdoor enthusiasts, with the reputation for durability that comes from the Pelican name, at an affordable price,” said Bob Shortt, President of Pelican’s Consumer Division. “Our goal is to establish loyalty with a new group of consumers who will come to rely on Pelican as a lifetime source for products that are built to protect.”
Furthermore, consumers can expect to see 10 different case sizes ranging from gun-cases to multipurpose use. All of which are crushproof, dustproof and weather resistant. Other key features include: simple push button latch, heavy-duty solid handles and stainless steel lock hasps. VAULT by Pelican will join the already comprehensive family of Pelican cases including lines like the classic Protector, Storm, and Pelican Air.